Undertake transformation: When?

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1. To take a leap of growth: from entrepreneur(s) to company

2. To respond to the urgent challenge of competitiveness or disruption in the business model, through a transformative strategy

3. To prepare or manage changes in ownership or financing models : IPOs, M&A, entry of new shareholders, succession / changes in family structure in case of large family businesses

4. In case of changes in the role and visibility of the leader: new CEO or President, new public prominence of a director or key executive, identification of a new public “ambassador” of the company, succession within a family

5. In response to a business or reputational crisis

6. When an unforeseen change or systemic challenge arises, such as financial crises, geopolitical crises, the recent pandemic or other possible 'black swans'